https://www.iamtomsmith.co.uk/contact-me daily 0.75 2021-04-26 https://www.iamtomsmith.co.uk/home daily 1.0 2026-03-26 https://www.iamtomsmith.co.uk/about-me daily 0.75 2021-07-23 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1617981419464-Z0MJ6NECTB74S00RIN0W/ai-web-launch-desktop-tablet-centerfocus.%2524image_banner_desktop_hd%2524.jpg About me https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1617981447026-AFO287RSRSV1JEZTFRRW/62211949_478008172968288_3445214082604284292_n.jpg About me https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1617971909315-MF77WL6MQ8RPQNFFAX3Q/IMG_2194_Tom-Smith.jpg About me https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1617999175765-NBVS43BDUQ1WQW078U8Z/53585106_271061207164894_7406410845144542384_n.jpeg About me https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1617973945165-M1YD5PSK4C788COWJKFR/UCD.jpg About me https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1617974418556-OQD8AS8WIDVW2011Z9KX/Meaningful+product.jpg About me https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1617977898269-Y5BFAIFT610BGGXRL22K/AdobeStock_423839568.jpeg About me https://www.iamtomsmith.co.uk/casestudies daily 0.75 2021-09-16 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621371088406-BCGU1JRMGPIMHJLLRNSA/Aviva-header.jpg Case studies - Aviva.co.uk digital estate redesign How do you engage with a diverse customer base in the crowded financial services sector to provide meaningful digital independence? https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/43ed499b-29ea-4f0d-881d-51a7b22b323b/FW-case-study-header-image.jpg Case studies - Aviva Framework design system How do you gain the edge over the competition and attract and retain customers by creating consistent experiences? https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624997940492-8XGL4FA646H5PT9KHEWQ/Aviva.com-case-study-header-image.jpg Case studies - Aviva.com How do you give a corporate site its own identity in order to be a destination to engage potential investors and existing shareholders alike? https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1629839504026-0HE7PN1XW99ICRTCK185/Aviva-business-header.jpg Case studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1629840152293-TN59NR5A0C8ZK9WKRKPI/MyAviva-header.jpg Case studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621198348277-YN7CAMFL10DV3QP0RA5L/Header-image.jpeg Case studies https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618082778426-OHGAAAJMFE5AL8CLGTCF/3048991_networkrail.jpg Case studies https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1623186087886-IPNSTYAOJN54VFRSFF7M/Huntercombe.jpg Case studies https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624652422743-YVQ06OK72ST3ZUG4MHQL/Case-study-page-images-liveplayer.jpg Case studies https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620247312644-HFST8MMHJL4K1BIE2B8U/NTU-coming-soon.jpg Case studies https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620247199985-0EW38ER73NAGO6L8QE8R/Goal-coming-soon.jpg Case studies https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618086797242-489I9W8U1VPAIW56BWU6/Network+Rail+code+of+business+ethics Case studies Network Rail Code of Ethics https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618086933249-7Y07A6JAUYCE7TS9K97N/Ascot+racecourse Case studies Ascot https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618170598930-36R5CKR5M0R2ZAUIZL4I/Toshiba%2BGary%2BWhite.jpg Case studies Toshiba Gary White I.T. Love Dr. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1623439416397-BGSCAGMYBQZBVN45RJ0Y/Lloyds.jpg Case studies Lloyd’s of London https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618171679887-E6IX0UEGQFBEJ3ZD3KE9/Wellcome+Collection Case studies Wellcome Collection https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618171124898-9S8TKUMQQVDAI1WASAWV/Network+Rail+station+safety Case studies Network Rail station safety https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618171982184-TTEQ2B9PPS2IT3X83XKN/IRB.jpg Case studies International Rugby Board https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618172299299-JHJUDGF1OPOFF0VN9YGB/NY+Cosmos Case studies New York Cosmos https://www.iamtomsmith.co.uk/aviva-framework-design-system daily 0.75 2021-07-15 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/73082cb1-c651-48f8-9f50-069ea2e24260/Carousel-fundamentals.jpg Aviva Framework design system Fundamental design detail including brand colours, typography sets, grid structures, buttons, system icons and more. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/7ce1b8e3-21e8-43f2-96c1-7e09c394428e/Carousel-templates-and-structures.jpg Aviva Framework design system Consistent starting points for all in the form of templates and page structures. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/c123129b-dce5-4d54-82a8-675963365024/Layout-items.jpg Aviva Framework design system Layout components comprising cards, notifications, data groups, hero banner, tables, modals, promotional cards and more. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/b74e6882-8d12-454e-8044-34bc921090ec/Navigation.jpg Aviva Framework design system Global navigation patterns including cookie policy, country selector, footer, site switcher, masthead, pagination, progress bar, secondary navigation, tabs, sticky bar and breadcrumb. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/15da69ed-30f5-457b-8299-71368e4d08b1/Form-UI.jpg Aviva Framework design system Full suite of form UI covering form fields, check box selection, date pickers, drop down menus, form row help, filters, file upload, multi card select, predictive search, payments, radio buttons, sliders, text fields and toggles. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619467858721-KTA9QHFT0RRLEL68BKBG/Benefit1.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619468033239-2QIDZ8PN212BZVUL9SAM/Benefit2.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619468171479-07N527LU2EF1VU53CQYX/Benefit3.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619212253625-SNACC0X845RC76GGO6RM/Aviva_Logo.svg.png Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1626379451452-C0P6NAI1NNZ3M647ORQ3/Global-experience-principles.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1626379766773-YXQB6UZ1I4B8JTGUZIPC/Development-standards.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1626380150651-5HP6DABMZL6JUXOPI7YJ/Accessibility-standards.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1626380429673-O1HYGHC91K8QPVZEKRT8/UI-library.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1626380751186-XNCNJNOUHX15LSOTQDRE/Documentation-and-guides.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1626381325467-304NQDEJCT1RO9TKM4NB/Templates-and-page-structures.jpg Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619292450941-BC8GV29FYK24MVRG67U7/Screenshot+2021-04-24+at+20.16.49.png Aviva Framework design system https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619643492046-TBWLD3BHDFHWIHRC5426/Newsletter.jpg Aviva Framework design system Monthly newsletter https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619725845043-DP9L4S85GRRH380O6MNC/Quarterly-survey.jpg Aviva Framework design system Quarterly user survey https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619470808689-8I7UYEYZKO9IQTJPW5IW/Open-clinics.jpg Aviva Framework design system Weekly open clinics https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619471096862-R3P28IAJ0GXGBKBIP05O/Release-roadmap.jpg Aviva Framework design system Release roadmap https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1619729893932-AFCNYVW20K2UFOBSP40L/Federative-model.jpg Aviva Framework design system https://www.iamtomsmith.co.uk/network-rail-health-and-wellbeing daily 0.75 2021-05-11 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/9148ae96-50d8-45fb-a312-0e6bfc9f82bb/Moodboard1-960x1440.png Network Rail Health and Wellbeing Visual styling that resonated well with the audience https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/c67883b8-1452-4e78-ab94-a08c5892e65b/Concepts1-960x960.png Network Rail Health and Wellbeing A range of initial identity concepts based on three naming concepts https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/621e7502-9c32-410e-b615-94edba3a18dc/Homepage-tiles_NR_HW-960x960.png Network Rail Health and Wellbeing Final identity utilising clean and recognisable interlocking shape to highlight health and wellbeing as a balance https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1a29da32-8346-45cd-9610-bfb5125702e7/Brand_guidelines.jpg Network Rail Health and Wellbeing Brand guidelines for internal and external teams https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/239d4c1b-a5f5-467f-9f62-2a55805ab06e/TV-banner-insitu-960x960.jpg Network Rail Health and Wellbeing Large format version which acts as an aperture for imagery for greater depth https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/d406fb33-467d-4ab0-a0cc-0d7258f1330a/Longer-banner-insitu.jpg Network Rail Health and Wellbeing Internal promotion and awareness https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620159437833-HJI91IFNB589GH89NU2J/In-page-images-workshop.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620159485851-IQPA38ZRU03W4TOK93JR/In-page-images-frontline-staff.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620159523481-M6FZT087Y7FWY3HFUNGQ/In-page-images-interviews.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620159762665-0DAN9CFEU62DLVB1Q5PS/In-page-images-frontline-staff-3.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620161786144-VVTYZ2IXNKODKA4FGPGK/In-page-images-stats-77.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620161982739-R7ROXX45D25M4PCQJEB1/In-page-images-stats-32.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620162135690-21WV4XMG2UJ2WGQYHP7Z/In-page-images-stats-40.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620162219002-098QEYRLRSSYETK52TC5/In-page-images-stats-22.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620501692134-BEDEAWSK5PTGYKNAOOEM/In-page-images-workshop-3.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620501714350-42A9ZZHZ6G9SZOVY2F5G/In-page-images-workshop-4.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620501766817-Q6DBA36WSZPTRYZ6VA4Y/In-page-images-workshop-5.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620501788454-9T7QFJVDV32HLV725A0W/In-page-images-workshop-2.jpg Network Rail Health and Wellbeing https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620679396182-U7I7FXA3UWSOH5HPZ8YG/In-page-images-larger-ibeacon.jpg Network Rail Health and Wellbeing iBeacon iOS & Android notifications for timely reminders and advice https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620679795294-2UBKQHGRYJB9R4JZMFEG/In-page-images-larger-info-bank.jpg Network Rail Health and Wellbeing Online resources and tools https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620678247069-ECRT4WF9U1MZCYLXVRM1/In-page-images-larger-HP.jpg Network Rail Health and Wellbeing Online health and wellbeing awareness events calendar https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620678804119-X4L5V3X183WEQU4YHG0Z/In-page-images-larger-Ask-the-experts.jpg Network Rail Health and Wellbeing Ask an Expert feature for real-time advice from professionals https://www.iamtomsmith.co.uk/transform-by-toshiba daily 0.75 2021-05-16 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/e440facb-59bb-4860-8c0f-1c04891fdbb1/Carousel-images-identity.jpg Transform by Toshiba Brand name and identity https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/9914a5d8-6bca-4778-87d6-6a5d0e73c487/Carousel-images-brand-guidelines.jpg Transform by Toshiba Brand guidelines https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/0aadd64e-eb68-4154-beb5-decf39df5d1c/Carousel-images-website.jpg Transform by Toshiba Website https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/09d0b950-bd8b-4eee-90bc-15ac4308037c/Carousel-images-identity-DNA.jpg Transform by Toshiba Identity attribute breakdown https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/6e112c86-48e7-42a9-b8f8-a1f8c028a009/Carousel-images-booklets.jpg Transform by Toshiba Teacher and IT manager booklets https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/2e4d641e-3f0b-4959-9327-4c2e33624bd1/Carousel-images-identity-Brand-story.jpg Transform by Toshiba Brand story overview 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Toshiba https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620969997722-TZYM2DSFBSMGYCOTRW1Q/In-page-images-workshop3.jpg Transform by Toshiba https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620971882821-TYIBBH6R5AT7KD4S8M51/In-page-images-brand-promise-yes.jpg Transform by Toshiba - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1620972314583-R5DSB0KDD5OJEP96SO4J/In-page-images-brand-promise-no.jpg Transform by Toshiba - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621024681267-KJA48VSBGQAX09DROSQB/Superhero-teacher.jpg Transform by Toshiba The awe-inspiring teacher https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621024694569-OPVUO2SM0UD4FVV766VA/Sidekick.jpg Transform by Toshiba - Make it stand out The trusty Toshiba sidekick https://www.iamtomsmith.co.uk/aviva-digital-estate-redesign daily 0.75 2021-08-31 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/9072ea06-c8ee-4f17-bbd0-86342d3d049f/Carousel-images-customer-needs.jpg Aviva.co.uk redesign Customer needs simplified including claims process detail, online policy management, relevant decision making information, policy clarity, virtual help, peer reviews and much more. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/b2ab46ab-09b3-4db1-9f54-f7d38da2a3ae/Carousel-images-global-markets.jpg Aviva.co.uk redesign The redesign content strategy, design thinking, UI patterns and approach to utilising a CMS were replicated across 9 global markets for Personal and Business products. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/668b8a12-9b7d-4b5e-b39a-3a489a9c2577/Carousel-images-dedicated-customer-advice.jpg Aviva.co.uk redesign Dedicated customer advice hub covering key details across savings, investment and retirement products. Ensuring customers feel empowered through knowledge. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/71c0358f-cf9d-43dd-8e0c-185455341c50/Carousel-images-tools-and-calculators.jpg Aviva.co.uk redesign Dedicated tools and calculators were created to offer the customer more autonomy in decision making for specific products. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621542743732-UVL7RX5K6W00AWBOJFTC/In-page-images-depth-interviews.jpg Aviva.co.uk redesign https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621542893443-LZON32KK19QG56R22TR9/In-page-images-depth-interviews-2.jpg Aviva.co.uk redesign https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621543081815-I2EUV8TZ46E52PRLUD0F/In-page-images-depth-interviews-3.jpg Aviva.co.uk redesign https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621629775596-H3EFDF0XSY45ZJW1VK7C/Old-site.jpg Aviva.co.uk redesign Old Aviva.co.uk website https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621717196233-4QMVCE707VTPB7NFZ981/In-page-images-desktop.jpg Aviva.co.uk redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621716694202-23BO2WEEISGH2K1ONS2G/In-page-images-google.jpg Aviva.co.uk redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621717100241-GADSGPZTTNPBUC0YHRVZ/In-page-images-mobile.jpg Aviva.co.uk redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621800177972-CV93PLF3IX4KCO3AK4PA/In-page-images-Soloist.jpg Aviva.co.uk redesign https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621800200611-YAIQ82ZMT7ZIMKK5KZCG/In-page-images-validator.jpg Aviva.co.uk redesign https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621887815328-WL7BIDJMATZT52DIRCNH/In-page-images-larger-feature-1+copy.jpg Aviva.co.uk redesign In-page navigation To encourage content to be discovered and aid users who need to find specific information quickly, specifically on mobile devices. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621889856515-560MVJO6J3UY0QQWAVAX/In-page-images-larger-feature-3.jpg Aviva.co.uk redesign Product feature signposting To remove confusion around each product or service, features and detail were brought to life and made clearly visible through iconography. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621972365278-9FD9HYAWR47BPDC606QH/In-page-images-larger-feature-5.jpg Aviva.co.uk redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621970460894-9YUCDJEYYDADGQP0XQD5/In-page-images-larger-feature-4.jpg Aviva.co.uk redesign Transparent policy detail Removing the guessing game and stigma around hidden charges, the aim was to clearly show what is and isn’t included per product. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621888880126-7JLUGVN1UZWC9FBN9LO3/In-page-images-larger-feature-2.jpg Aviva.co.uk redesign Clear proof points Building user trust through visible product performance detail and the addition of a peer voice to relate with. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621973907253-IZW3MY4MGVUG4L6LQKC9/In-page-images-larger-feature-6.jpg Aviva.co.uk redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618691416870-BH9O50KMIYIW83VRQYYV/FW-case-study-header-image.jpg Aviva.co.uk redesign https://www.iamtomsmith.co.uk/huntercombe daily 0.75 2021-06-08 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/4ccc86c1-d7b6-47c5-bb37-c5d7a321e568/Authentic-photography.jpg The Huntercombe Group https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/98bd2887-499d-411c-a3b3-a638be98857f/Carousel-images-homepage.jpg The Huntercombe Group Relatable and welcoming homepage leading with the new brand story and human centric approach. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/129ec9a0-7674-44c5-9f5b-731f2be23341/Authentic-photography-2.jpg The Huntercombe Group https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/3bf05125-9796-4f34-bab4-779a7043ae1c/Carousel-images-modular-content.jpg The Huntercombe Group Filterable modular content encourages discoverability, subject variation and a responsive experience. Sewn together through a consistent art direction. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/93f9a80d-97ce-4cec-bfb2-88174f42df5a/Authentic-photography-3.jpg The Huntercombe Group https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/cf548db6-c037-44f1-ad1a-faa69d74f30c/Carousel-images-customisable-settings.jpg The Huntercombe Group Customisation settings allow for relevant, personal, and individual experiences. Tailor the content based upon your needs. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/286cff8e-743c-4f3a-a41e-1f9f2b429635/Authentic-photography-4.jpg The Huntercombe Group https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/31651008-175c-4687-9794-d540bd95357a/Carousel-images-social-and-location-specific.jpg The Huntercombe Group Spotlight on location specific content to promote each practice and build out a community feel. The inclusion of a live social feed adds to the real-time voice per location and service. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1e263354-af52-4669-9b1d-cca34f6fb83e/Authentic-photography-5.jpg The Huntercombe Group https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/3c377ba9-3eba-4132-bbd4-4966b0b50d50/Carousel-images-employer-content.jpg The Huntercombe Group Key employer information and credentials is kept accessible and visible to all to encourage transparency. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/d62c61de-f069-4130-97c3-a4bba337c859/Carousel-images-jobsboard.jpg The Huntercombe Group Jobs board is directly pulled through from stand alone human resources site to encourage cross pollination of user traffic. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1622922398396-U1M9J0V2TNQB0V6LPRPJ/In-page-images-patients.jpg The Huntercombe Group https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1622922565306-M74IRV72DQCM3QJTFXH1/In-page-images-potential-patients.jpg The Huntercombe Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1622922164764-ST2R8KO7XOMJN0O35SZJ/In-page-images-existing-patients.jpg The Huntercombe Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1622922875099-R6LRUW8EWCT6MGP2223N/In-page-images-healthcare-professional.jpg The Huntercombe Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1622923235423-TUEY43CI9PWIAVE143YL/In-page-images-commissioners.jpg The Huntercombe Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1622923723125-TGS4QNLCZ8L89CXRL08H/In-page-images-wider-interest.jpg The Huntercombe Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1622924130693-JML1N5HFV1P0LYJXM584/In-page-images-user-research.jpg The Huntercombe Group https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1622924280939-YLQZPVNVKVOEGI1D591U/In-page-images-user-research-2.jpg The Huntercombe Group https://www.iamtomsmith.co.uk/the-fa-liveplayer daily 0.75 2021-07-20 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/520c50a7-bfa8-43d4-a6d5-675b8f289b4b/Carousel-images-apple-watch-notification.jpg The F.A. Liveplayer Never miss out on the action again. User settings enabling push notification reminders for games, goals, highlights and new content. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/0f5a8cb1-e6ad-456c-a548-8bc3906eea9e/Carousel-images-apple-pre-during-post-game.jpg The F.A. Liveplayer Dedicated views for pre-game, in-game and post-game content for casual through to die-hard fans. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/933fabb4-0f1d-4019-82bb-06fe91a7ea11/Carousel-images-apple-editorial.jpg The F.A. Liveplayer Long-form editorial content providing users with in-depth analysis, bringing data to the fore to support insight and narratives. Potential for commercial partnerships and advertising. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/c4a1df94-abcd-4164-b22f-d24e42b5b3e9/Carousel-images-commentary.jpg The F.A. Liveplayer In-game action focussed into three views, commentary feed, highlights timeline and social feeds. Allowing for greater focus and clarity. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/edbc9af7-33e0-4bee-8360-b6094614cfb9/Carousel-images-stats-highlights3.jpg The F.A. Liveplayer Engaging 'Datatainment' covering key detail, incidents and analysis. Bite-size shareable content for users to feast upon. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/ff4e76c5-0a7c-4eaa-a8b0-b9b11c28699b/Carousel-images-stats-highlights2.jpg The F.A. Liveplayer Timeline feed capturing the highlights and lowlights of the match. Users can access additional videos of key incidents and read more per timeline entry to expand upon their enjoyment of the live game. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/3c215b03-4867-479f-86d5-40a8fa35754d/Carousel-images-deeper-stats.jpg The F.A. Liveplayer Users can view feature stats or team and player specific data to broaden out their understanding of the beautiful game. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1623700788990-UZHRIZVOSUM9IOF4L15R/In-page-images-viewing-stats.jpg The F.A. Liveplayer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1623701026323-V9A85CPY5WTOQIWZ0LT6/In-page-images-viewing-stats2.jpg The F.A. Liveplayer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1623701457243-QAZOX4Z32O6PE9KTOYR7/In-page-images-viewing-stats3.jpg The F.A. Liveplayer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1623787489688-JF195MTZ3H5HZZHBTI20/In-page-images-larger-home-viewing.jpg The F.A. Liveplayer https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1623787190419-GERIYRWWK0KKZ3ZAT9XA/In-page-images-larger-second-screen.jpg The F.A. Liveplayer https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624303219206-FIHNMPF8EFXFXOTTX4PJ/In-page-images-number1.jpg The F.A. Liveplayer - Dedicated views for all user needs Focussed content and feeds for specific detail to aid variety and depth of information https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624303833145-XIOKWW4SVOPTSSQIWIVM/In-page-images-number5.jpg The F.A. Liveplayer - Never miss out on the action or news again User led reminders, notifications and rewards based upon viewing habits. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624303769358-KILTO7OZ2LTN1RDA6NO7/In-page-images-number2.jpg The F.A. Liveplayer - Shareable content and insight Stat driven editorial content to consume and fuel interest outside of the live game. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624303862398-7J7422ZOEHWNTGPKEROJ/In-page-images-number6.jpg The F.A. Liveplayer - Social engagement and community Your voice counts. Support and get behind your team during and outside of the game. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624303787418-YT84DHNDHCKCJ2F896BJ/In-page-images-number3.jpg The F.A. Liveplayer - Sponsorship and influencer crossover Greater opportunity for commercial partnering with sports stars new and old. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624303885227-1Q63Y4P24VJ222X94XEB/In-page-images-number7.jpg The F.A. Liveplayer - Tablet and mobile friendly experience Vertical timelines, expandable media and scrollable content compliment all devices. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624303813958-8SZ87GO3PHI8ANNO274O/In-page-images-number4.jpg The F.A. Liveplayer - Light and heavy touch ‘datatainment’ Control the data you see during a live game. Every aspect covered or just the goals. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1624303903679-UUYHAQ0K01HNFA8LKPCK/In-page-images-number8.jpg The F.A. Liveplayer - Enhanced use of video and animation Real time highlights, incidents, audio and commentary build an immersive experience. https://www.iamtomsmith.co.uk/avivacom daily 0.75 2021-09-16 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/21c70b36-fc39-46c5-adcc-80796a3ba479/Carousel-images-author-component.jpg Aviva.com New author component provides users with contextual information such as reading length, authors, contributors and date published, up front and sits in partnership with the page hero image and introduction copy encouraging user discoverability. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/ad1296d8-d28c-4a60-b42f-b84feb69885f/Carousel-images-tagging-filters.jpg Aviva.com The newsroom is the daily heartbeat of aviva.com therefore tagged content can now be sorted via in page filters allowing users to pinpoint a category or topic quickly without confusion. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/e8d8fb4e-2e95-4d84-b2aa-152d3498dfb4/Carousel-images-feature-template.jpg Aviva.com https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/23bf4a05-4b64-4e8c-9b8c-8fe8c7cdd7f8/Carousel-images-dynamic-chapter-index.jpg Aviva.com Dynamic chapter component aiding scan reading and orientation. The image crop is automatically taken from the hero component to keep continuity within the page. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/87ab490d-b2c8-4ef6-b08f-958eecb4cebd/Carousel-images-tagged-content.jpg Aviva.com Topic based tagging allowing users to collate and view an area of interest simply. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/803d4173-c8da-427a-8b14-9c6de47f6eb9/Carousel-images-feature-template2.jpg Aviva.com https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/f82ee052-7913-4b1e-99da-ecf062004c99/Carousel-images-side-index.jpg Aviva.com Sticky side navigation for quick linking to content within the page to save scroll fatigue with users. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/8e4324d5-613b-449e-b2e1-78c4b71ef0ba/Carousel-images-search-and-tags.jpg Aviva.com Content tags working with the search functionality to allow users to view the number of returns per category or topic. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/e1c664b9-33d2-4b91-b163-e1663070c8ba/Carousel-images-feature-template3.jpg Aviva.com https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/b8270087-b57c-4b4a-aa2f-c7dca52b3a63/Carousel-images-audio-component.jpg Aviva.com To support the engagement from users with editorial content, a new audio component was created allowing for in page audio files to be played to support the user comprehension of certain subjects or opinions. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/7592fada-a61b-432e-a5db-fa95967dbafa/Carousel-images-multiple-tags.jpg Aviva.com Multiple tags can be used to micro-categorise and denote several areas of interest per content. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/0d59f6c3-a4da-43bc-9267-987d05230e24/Carousel-images-see-also-component.jpg Aviva.com See also component providing cross pollination of content, allowing users to dive deeper into subjects at their leisure. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1625858692928-S5SE4TC1IK8871PGJ8OY/In-page-images-research.jpg Aviva.com https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1625859827115-LBVAUQRUE65M10AWZ2MC/In-page-images-research2.jpg Aviva.com https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1625858922905-5TZLSFET0A74OEN51ISY/In-page-images-research3.jpg Aviva.com https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1626728039356-ZVG7L387F7VYM259CMAZ/In-page-images-larger-insight.jpg Aviva.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1626728053691-R9KWJDST8UCFFSN1JBNV/In-page-images-larger-insight2.jpg Aviva.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1627845510270-B66TUJS8F2GTVZUGH3B1/design-sprint-process.png Aviva.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1631562178603-W9RDLLCSHTXDSY0DTQXR/New-IA.jpg Aviva.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1631562995837-92HOT1Z1WO7ETS3BCJWM/New-IA2.jpg Aviva.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iamtomsmith.co.uk/aviva-for-business daily 0.75 2021-10-07 https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/9072ea06-c8ee-4f17-bbd0-86342d3d049f/Carousel-images-customer-needs.jpg Aviva for Business Customer needs simplified including claims process detail, online policy management, relevant decision making information, policy clarity, virtual help, peer reviews and much more. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/b2ab46ab-09b3-4db1-9f54-f7d38da2a3ae/Carousel-images-global-markets.jpg Aviva for Business The redesign content strategy, design thinking, UI patterns and approach to utilising a CMS were replicated across 9 global markets for Personal and Business products. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/668b8a12-9b7d-4b5e-b39a-3a489a9c2577/Carousel-images-dedicated-customer-advice.jpg Aviva for Business Dedicated customer advice hub covering key details across savings, investment and retirement products. Ensuring customers feel empowered through knowledge. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/71c0358f-cf9d-43dd-8e0c-185455341c50/Carousel-images-tools-and-calculators.jpg Aviva for Business Dedicated tools and calculators were created to offer the customer more autonomy in decision making for specific products. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621542743732-UVL7RX5K6W00AWBOJFTC/In-page-images-depth-interviews.jpg Aviva for Business https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621542893443-LZON32KK19QG56R22TR9/In-page-images-depth-interviews-2.jpg Aviva for Business https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621543081815-I2EUV8TZ46E52PRLUD0F/In-page-images-depth-interviews-3.jpg Aviva for Business https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621629775596-H3EFDF0XSY45ZJW1VK7C/Old-site.jpg Aviva for Business Old Aviva.co.uk website https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621717196233-4QMVCE707VTPB7NFZ981/In-page-images-desktop.jpg Aviva for Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621716694202-23BO2WEEISGH2K1ONS2G/In-page-images-google.jpg Aviva for Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621717100241-GADSGPZTTNPBUC0YHRVZ/In-page-images-mobile.jpg Aviva for Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621800177972-CV93PLF3IX4KCO3AK4PA/In-page-images-Soloist.jpg Aviva for Business https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621800200611-YAIQ82ZMT7ZIMKK5KZCG/In-page-images-validator.jpg Aviva for Business https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621887815328-WL7BIDJMATZT52DIRCNH/In-page-images-larger-feature-1+copy.jpg Aviva for Business In-page navigation To encourage content to be discovered and aid users who need to find specific information quickly, specifically on mobile devices. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621889856515-560MVJO6J3UY0QQWAVAX/In-page-images-larger-feature-3.jpg Aviva for Business Product feature signposting To remove confusion around each product or service, features and detail were brought to life and made clearly visible through iconography. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621972365278-9FD9HYAWR47BPDC606QH/In-page-images-larger-feature-5.jpg Aviva for Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621970460894-9YUCDJEYYDADGQP0XQD5/In-page-images-larger-feature-4.jpg Aviva for Business Transparent policy detail Removing the guessing game and stigma around hidden charges, the aim was to clearly show what is and isn’t included per product. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621888880126-7JLUGVN1UZWC9FBN9LO3/In-page-images-larger-feature-2.jpg Aviva for Business Clear proof points Building user trust through visible product performance detail and the addition of a peer voice to relate with. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1621973907253-IZW3MY4MGVUG4L6LQKC9/In-page-images-larger-feature-6.jpg Aviva for Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6063800bd3c4952e3842f033/1618691416870-BH9O50KMIYIW83VRQYYV/FW-case-study-header-image.jpg Aviva for Business