I lead design for platforms where complexity, scale, and quality directly impact the business.
Senior Director of Design at Condé Nast, responsible for a global publishing platform used by over 4,000 editors across 25 brands, 60 sites, and 20 markets.
Where I have impactI align fragmented systems, raise the bar on quality, and turn platforms from internal tooling into commercial drivers.
+30% increase
to engagement and time spent across Vogue, Wired, GQ and others.
5 - 15% uplift
in commerce CTR for brand xx across the period of xx
$800k saved
through Platform optimisation and xx add some more to create detail
What I doI work at the point where product, platform, and organisation start to break down. My focus is on bringing structure, clarity and direction to complex environments.
That usually means:
Establishing clear ownership across fragmented systems
Defining standards that actually hold under pressure
Raising front-end quality as a business concern, not a finishing step
Turning platforms into systems that scale across brands, teams, and markets
The goal isn’t just better design. It’s making the platform work harder for the business.
Selected workA snapshot of platform, product, and organisational work across publishing and fintech environments.
How I operateAdd some lead in text here
Intervention vs. Delegation
I’m deliberate about where I intervene and where I delegate.
I step in when direction drifts, value slows, or complexity starts to compound.
Speed to market
I focus on sequencing work so teams can ship early without compromising quality.
When something isn’t working, I simplify or reset rather than push through.
Managing expectations and opinion
I remove ambiguity by grounding decisions in user needs, data, and technical reality.
Where alignment breaks down, I make trade-offs visible and move forward.
Making standards stick
Standards only work if they hold under pressure.
I make them practical, measurable, and difficult to ignore.
About meI’ve spent the past 20+ years working across agency, product, and platform environments, leading design through growth, change, and complexity.
My work sits at the intersection of systems, experience, and organisation. I’m most effective in environments where scale exposes gaps in structure, ownership, and quality.
I’ve led teams through restructuring, built design functions from the ground up, and partnered closely with Product and Engineering leadership to deliver measurable business outcomes.
I value clarity, accountability, and high standards. I expect teams to deliver, and I create the conditions for them to do it well.
Why work with meAdd lead in text
I’m typically brought in to:
Bring structure to fragmented product or platform ecosystems
Raise the quality bar across teams, tooling, and front-end experience
Align design, product, and engineering around a clear direction
Turn platforms into scalable systems that support growth
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